JAPAN HOUSE is a project which aims to nurture a deeper understanding and appreciation of Japan in the international community, by creating a number of hubs from which to showcase and communicate Japan as a country of countless charms, able to enrich the rest of the world.
These hubs, located in major global cities, are designed to function as platforms for people with passion and with talent who have been inspired to use JAPAN HOUSE to articulate, express, and reveal their experiences and interpretations of Japan.
JAPAN HOUSE operates three such hubs, in London, Los Angeles, and Sao Paolo. Each hub features an exhibition space, a multi-purpose space with theater facilities, a retail space, food and drink, books, online connectivity, and a cafe space. The project merges together these functions, and the activities they enable, to introduce a variety of themes, in detail and with substance: the future of tradition, the passion of popular culture, the power of advanced technology, and the diverse appeal of Japanese food. Activities are designed to appeal to as wide an audience as possible, including those with no previous interest in Japan.
However, none of these activities will seek to define Japan as any one thing. Rather, everyone involved in this project is motivated by a desire to keep examining, sincerely and flexibly, the same question: “what is Japan?” The project also aims to distinguish itself clearly from other cultural activities, many of which have been defined by stereotypes and faux representations of Japan. Put simply, what this project seeks to achieve goes beyond conventional attempts to inform and communicate. Instead, JAPAN HOUSE is about enabling people to realize how little they knew about Japan and then to open their eyes to Japan.
In doing so, the project embraces all aspects of Japanese culture today, from high culture to subcultures, to leading-edge technology and beyond.
Through its program of outreach events and activities, JAPAN HOUSE drives further intellectual exchange between Japan and the world, generates new business opportunities, and inspires people to explore the regions of Japan.